Levittown

Fall 2018
This project focused on a chosen ecosystem. In my case I chose Levittown, NY, which was one of the first planned communities in America in the 1950s. I focused on the functions and expectations of family life in this setting and used my infographic to highlight the ways in which these single-family houses encoded a structure of society that has stuck as the ideal social structure up to today.

My infographic took the form of a pop-up board book of a typical 1950s Levittown home. Each scene opens up onto a different and stereotypical home scene gathered from propaganda and advertisements from this era. I subverted the messages these images portray through having reveal panels behind each figure that show the imperfect stereotypes and fears that strict middle-class society had in the time such as drug addiction, counter-culture movements, sexual freedom, and anti-christian beliefs.











The ephemeral piece that I paired with my infographic was a set of jello salads using 1950s style figurines instead of  edible “floaters”. Jello salads came into popularity during the world war two ration era but continued to be a popular and economical way to eat leftovers and cheaper food through the 1950s. The ironic spin is that what once was a fast, easy, and cheap war food turned into a centerpiece in American homes that housewives slaved over to garnish and form into intricate shapes to please the family and husband. Trapping these women, literally and metaphorically, within their own creations in the home.