Spring 2020
The project initiated from a goal to utilize blockchain technology in a startup business application. My team consisted of two business majors and myself as the designer. This google chrome extension is connected to a blockchain enabled oracle database where fashion companies can input information on their sustainability practices in a secure way for us to display to online shoppers.
The goal is to empower consumers of fashion with easily accessible information on the hidden costs of consumption so that they can make informed decisions. The tool also redirects shoppers to similar products to the one they are looking at with a higher sustainability score. As the user shops with the extension downloaded, they develop their personal sustainability score based on all previous purchases.