Leading customer facing projects for users across wellness and grocery initiatives. 

• Enhanced app and web settings for user control on features like communication preferences, family management, and medication allergies.
• Streamlined design-engineering collaboration through tighter hand-off processes and quality assurance.
• Assisted in running the design internship program for college-level students. Guiding participants through their 10-week program with H-E-B. Direct intern manager in 2023 and 2024.
• Engaged with student outreach through speaking events at universities and recruiting at conferences.

• Created digital payment options in a 0-1 project. Achieving $1M in weekly revenue.
• Updated digital marketing pages, boosting online pharmacy visibility. Collaborated with marketing teams on a cohesive identity, shaping the visual direction of digital pharmacy. 
• Art-directed photoshoots to support digital marketing.

• Improved H-E-B Pharmacy onboarding, upgrading user experience in a 10-week project.
• Collaborated with cross-functional teams to refine user interfaces for H-E-B Digital.

• Collaborated on a client project with a team to develop a dating app and brand identity MVP. Contributed to research, wireframing, UX/UI design, and the implementation of the visual design for effective developer handoff.
• Conducted user research to identify pain points, informing design decisions that led to a more intuitive user experience.

• Contributed to speculative projects that integrated 5G and IoT technologies, enhancing product offerings and aligning with industry advancements.
• Analyzed competitor strategies to inform design decisions.

Austin Free-net's goal is to bridge the digital divide by providing technology, for free, to disadvantaged members of the local community. I provide support to community members who are learning how to use their personal devices (laptops and mobile phones) in an office hours style setting.

The Digital Navigator program, which launched in 2021, meets the demand of the community's desire for one on one basic digital assistance to affordable internet access, device acquisition, technical skills, communication and application support.