Feature: MVP concept and identity for a dating app. Freelance project for a client done over one summer.
Platforms: iOS
Timeframe: 2020
Role: I served as the primary product designer alongside a brand designer and design manager.
Platforms: iOS
Timeframe: 2020
Role: I served as the primary product designer alongside a brand designer and design manager.
MeetCute
Ever find yourself at a coffee shop, wondering if someone nearby is single or, better yet, interested?
Live life like a romantic comedy with delightful chance run-ins, love at first sight, or a moment of playful conversation with Meet Cute. It's the anti-online dating app, motivating you to meet IRL while you're out-and-about. Match with people where you're checked in, discover exactly who's checking you out, then get up and talk to them!
Foundational UI design system
I expanded upon the existing brand guidelines to adapt components for use in UI. The focus was on building a foundational component library that could scale with the app.
I tweaked colors for appropriate accessibility contrast, defined what should be default text color, background colors, and the interactive link color. In expanding on the brand, I defined a gradient palette to easily drop into Figma screens.
I expanded upon the existing brand guidelines to adapt components for use in UI. The focus was on building a foundational component library that could scale with the app.
I tweaked colors for appropriate accessibility contrast, defined what should be default text color, background colors, and the interactive link color. In expanding on the brand, I defined a gradient palette to easily drop into Figma screens.
Select screens
Implementation of the brand and design system on an MVP version of the app. Used to give the clients a vision of what could be built out with developers.
Implementation of the brand and design system on an MVP version of the app. Used to give the clients a vision of what could be built out with developers.
Onboarding
Profile & settings
Explore
Check in
Match
Message
