Feature: MVP concept and identity for a dating app. Freelance project for a client done over one summer.
Platforms: iOS
Timeframe: 2020
Role: I served as the primary product designer alongside a brand designer and design manager.
Platforms: iOS
Timeframe: 2020
Role: I served as the primary product designer alongside a brand designer and design manager.
MeetCute
"We met on MeetCute at that cool new coffee shop downtown!"
Ever find yourself at a coffee shop, wondering if someone nearby is single or, better yet, interested?
Live life like a romantic comedy with delightful chance run-ins, love at first sight, or a moment of playful conversation with Meet Cute. It's the anti-online dating app, motivating you to meet IRL. Match with people where you're checked in, discover exactly who's checking you out, then get up and talk to them!
Live life like a romantic comedy with delightful chance run-ins, love at first sight, or a moment of playful conversation with Meet Cute. It's the anti-online dating app, motivating you to meet IRL. Match with people where you're checked in, discover exactly who's checking you out, then get up and talk to them!
Foundational UI design system
I expanded upon the existing brand guidelines to adapt components for use in UI. The focus was on building a foundational component library that could scale with the app.
I tweaked colors for appropriate accessibility contrast, defined what should be default text color, background colors, and the interactive link color. In expanding on the brand, I defined a gradient palette to easily drop into Figma screens.
I expanded upon the existing brand guidelines to adapt components for use in UI. The focus was on building a foundational component library that could scale with the app.
I tweaked colors for appropriate accessibility contrast, defined what should be default text color, background colors, and the interactive link color. In expanding on the brand, I defined a gradient palette to easily drop into Figma screens.
Select screens
Implementation of the brand and design system on an MVP version of the app. Used to give the clients a vision of what could be built out with developers.
Implementation of the brand and design system on an MVP version of the app. Used to give the clients a vision of what could be built out with developers.
Onboarding
Profile & settings
Explore
Check in
Match
Message
Reflection
As my first 0-1 client project, we got a lot accomplished in a short period of time. In particular, I am proud of how our design team pushed the clients to consider new business opportunities and ways they could utilize their concept for revenue. With the experience I have now in my career, I would handle to hand off process to the contracted engineering team with more documentation and polish, and I also would advocate for more direct communication with the engineers throughout development.
As my first 0-1 client project, we got a lot accomplished in a short period of time. In particular, I am proud of how our design team pushed the clients to consider new business opportunities and ways they could utilize their concept for revenue. With the experience I have now in my career, I would handle to hand off process to the contracted engineering team with more documentation and polish, and I also would advocate for more direct communication with the engineers throughout development.
